Amirul Sizan

Founder, Bongo Wiki

Amirul Sizan

Building companies around content since 2018. Technology, business and content, from Dhaka.

  • Bongo WikiFounder
  • Priyo ShikkhaloyCo-founder
  • UUppr StudioCo-founder
  • UUniBardCo-founder
Amirul Sizan, arms folded, smiling
Companies founded
4
Building since
2018
Downloads on Google Play
100K+
Based in
Dhaka

The story

The story

Content is king. My job is to give good content the technology and the business it needs to win.

It started in 2018 with a Bengali blog. That blog became Bongo Wiki, and in 2023 I rebuilt it from the ground up into a content platform for young people, running on AI, machine learning and automation. It is still the thing I spend most of my time on.

I am a tech person first. I build platforms, automation, AI workflows and tools. I also know the business side: how a product reaches people, how it makes money, and what makes people stay. And I live around content, so I know what people read, watch and share. Most people pick one of those three. I work where they meet.

Along the way I co-founded Priyo Shikkhaloy, a Bangla exam-prep app with more than 100,000 downloads on Google Play. More recently I co-founded Uppr Studio, which builds software, runs campaigns and produces content for brands, and UniBard, a higher education and study-abroad consultancy. In between, I learned the craft inside other companies: at BASIS Students' Forum, 10 Minute School, Exotic International and CHS Education, where I went from Creative Visualizer to Head of Digital Marketing.

Most of what I know, I learned by building. Notice a problem, ask why nobody has solved it, break it apart, build something, see where it breaks, and write down the lesson. I write because writing is where I find out whether I actually understood it, mostly essays on marketing, content, careers and the craft of building.

I am building from Bangladesh on purpose. The problems I find most interesting are here, and the best answers to them will be built here rather than imported. The ambition is global. The roots are staying where they are.

Companies

4 companies. One thread: content.

Bongo WikiFlagshipFounder

A Bengali blog in 2018. A media-tech platform for young Bangladeshis since 2023.

Inside Bongo Wiki
2022Priyo ShikkhaloyCo-founderBangla jobs-preparation and learning app. 100K+ downloads and a 4.8 rating on Google Play.U2026Uppr StudioCo-founderIntegrated IT, business, marketing and content firm for brands and creators.
U2026UniBardCo-founderHigher education and study-abroad information and consultancy.

How I work

Observation gives me the insight. Strategy gives it direction. Building makes it real.

  • Observer

    I look for the pattern.

    How people behave, what they believe and why they decide the way they do. I want to know why something happened, not only what happened.

  • Strategist

    I ask where it leads.

    I connect an idea to its audience, its incentives and its market. An insight is only useful once it points somewhere practical.

  • Builder

    I make it real.

    Ideas do not stay in my head. They become products, campaigns, content and systems that people can use and respond to.

Working history

Where I have worked. And what I started along the way.

  • 4 companies founded
  • 5 roles
  1. 2026

    UniBard

    Co-founder

    Higher education and study-abroad consultancy.

    Founded2026

  2. Uppr Studio

    Co-founder

    IT, business, marketing and content under one roof.

    Founded2026
  3. 2025

    Exotic International

    Creative Visualizer

    Role2025
  4. 2024

    CHS Education

    Head of Digital Marketing

    Role2024 to 2025

  5. 10 Minute School

    Digital Marketing Executive

    Role2024
  6. 2023

    CHS Education

    Creative Visualizer

    Role2023 to 2024

  7. Bongo Wiki

    Founder

    Rebuilt from a blog into a media-tech platform, with AI, machine learning and automation in the workflow.

    Founded2023
  8. 2022

    BASIS Students' Forum

    Executive

    Role2022 to 2023

  9. Priyo Shikkhaloy

    Co-founder

    A Bangla exam-prep app, now past 100K+ downloads on Google Play.

    Founded2022
  10. 2018

    Bongo Wiki

    Founder

    Where it started: a Bengali blog.

    Founded2018

How I think

A founder's operating system.

Principles are cheap. These are the ones I can point to in work I have already shipped or published.
  1. 1

    Content first

    Content is king. Technology and business exist to carry good content further and make it pay. If the content is weak, nothing else saves it.

    Bongo Wiki
  2. 2

    Constraints are design problems

    Blogger gives you no backend, so it cannot take bKash payments. Instead of leaving the platform, I built the gateway around it with middleware and external APIs.

    bKash payment gateway for Blogger
  3. 3

    Distribution is part of the product

    Content nobody reaches has not been published in any useful sense. Channels, newsletters and communities get designed alongside the product, not after it.

    How Bongo Wiki reaches people
  4. 4

    Creativity needs strategy

    Creativity without strategy becomes decoration. Strategy without creativity becomes forgettable. The work has to be interesting and it has to work.

  5. 5

    Polish is not quality

    A beautifully produced video can feel empty, and a rough, honest moment can earn more trust than a perfect presentation. The form should serve the idea, not compete with it.

  6. 6

    Think in systems

    When something keeps failing, there is usually a system keeping it that way. Fix the system, and the symptoms stop coming back.

  7. 7

    AI is a tool, not the author

    AI should make people faster at research and better at presentation. It should never decide what is true or what ships. People stay accountable.

    How Bongo Wiki uses AI
  8. 8

    Audience before output

    You do not invent what people care about. You listen for it, prove it, and then say it plainly.

    “The words are already out there. Your job was never to invent them.”
    Good copy isn't merely written
  9. 9

    Release the plumbing

    When I build infrastructure other people need, I publish it. The slang dataset, the bKash gateway and the analytics pipeline are all open source.

    github.com/amirulsizan(opens in a new tab)
  10. 10

    Responsible technology

    If a capability is the source of harm, a filter is not a fix. Decide what the machines should never do, not only what they can.

    “There is no patch for this, because it is not a bug.”
    Turn It Off(opens in a new tab)
  11. 11

    Learn by building

    Notice a problem, ask why nobody solved it, break it apart, build something, see where it breaks, write down the lesson. Then do it again.

    Location-based Ramadan Time app
  12. 12

    Build things that last

    Viral posts fade by the weekend. Products, systems and trust compound. Build for the version of the business that exists in ten years.

In their words

From people I have worked with.

  • “Team player, very creative in design and visual storytelling.”
    Nazmul RazuFounder, CEO, CHS Education
  • “He is a problem solver, through his design, idea, leadership.”
    Mahiuddin SohelFounder, Priyo Shikkhaloy
  • “Working with Sizan bhai is fun!”
    Shah Jalal AlifCo-founder, Maroon Inc
See the venturesbongowiki.com(opens in a new tab)